The screening room / Illustrative demos
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Illustrative example
I run a local café.
Can you plan three
Instagram posts
for next week?
ToneFriendly×Casual×
GoalMore footfall×
AudienceLocal community×
↗ Create my plan
The brief
What was asked for, and the choices that shape it.
- RequestI run a local café. Can you plan three Instagram posts for next week?
- ToneFriendly, Casual
- GoalMore footfall
- AudienceLocal community
The work
From the brief to something you can use.
- Reading the brief and the tone you chose
- Drafting three post ideas and captions
- Suggesting an image for each one
Your three-post plan
Here are three ready-to-use Instagram posts for next week, with captions and image ideas.
Monday
Meet the team
Caption
Meet the people who make your coffee. 👋 From early mornings to last orders, we’re here because of you.
#LocalCafé #MeetTheTeam
Wednesday
Behind the beans
Caption
A closer look at our ethically sourced beans ☕ Good coffee does good things.
#BehindTheBeans #SustainableCoffee
Friday
Your weekend stop
Caption
Weekend plans? We’ve got you. Great coffee, good food and a warm welcome — see you at the café. ☕
#YourLocalCafé #WeekendVibes
We’ve got a new
running shoe out.
Can you plan the
advert for it?
GoalMore enquiries×
AudienceLocal runners×
BudgetYou set it×
↗ Plan my advert
The brief
What was asked for, and the choices that shape it.
- RequestWe’ve got a new running shoe out. Can you plan the advert for it?
- GoalMore enquiries
- AudienceLocal runners
- BudgetYou set it
The work
From the brief to something you can use.
- Reading your product and the runners you want to reach
- Drafting advert options to compare
- Setting out what needs your approval
Your campaign outline
Here is a campaign outline, three advert options and the creative direction behind them.
Hero
The product shot
Caption
The shoe on its own, so the shape and the sole read at a glance.
#FindYourStride #IllustrativeExample
Lifestyle
On the steps
Caption
Someone the audience recognises, in a place they recognise.
#EverydayMiles #LocalRunners
Detail
The close-up
Caption
The knit and the sole, for the version that needs to sell the make.
#MadeToMove #Concepts
We’re an architecture
studio. We need a
clearer site that helps
people enquire.
PagesFive×
PriorityEnquiries×
ToneConsidered×
↗ Draft my website
The brief
What was asked for, and the choices that shape it.
- RequestWe’re an architecture studio. We need a clearer site that helps people enquire.
- PagesFive
- PriorityEnquiries
- ToneConsidered
The work
From the brief to something you can use.
- Reading the work you want the site to win
- Laying out the homepage and the enquiry route
- Checking it holds on a phone
Your homepage concept
Here is a homepage concept, the phone and desktop layouts, and the route a visitor takes to enquire.
Hero
The building
Caption
The one photograph that has to do the work above the fold.
#HawthorneAndCo #IllustrativeExample
Interior
Inside the space
Caption
Proof the practice can finish a room, not just draw one.
#SpacesForPeople #Portfolio
Materials
The palette
Caption
The detail page, for the visitor who reads everything.
#Materials #Detail
Turn my notes from
the studio meeting
into a proposal I
can send.
PricingYour rates×
FormatBranded PDF×
ToneWarm×
↗ Draft my proposal
The brief
What was asked for, and the choices that shape it.
- RequestTurn my notes from the studio meeting into a proposal I can send.
- PricingYour rates
- FormatBranded PDF
- ToneWarm
The work
From the brief to something you can use.
- Reading your notes and your rate card
- Itemising the scope against your prices
- Writing the covering note and the follow-up
Your draft proposal
Here is a tailored proposal, an itemised scope using the prices you supplied, and a follow-up note.
The notes
Where it starts
Caption
A page of notes and a folio. Nothing typed up yet.
#WebsiteRefresh #IllustrativeExample
The meeting
What was agreed
Caption
The conversation the proposal has to sound like.
#YourVoice #Scope
The finish
How it arrives
Caption
Bound, branded and ready to hand over.
#Branded #ReadyToSend
I run a homewares
shop. Help me read
what last quarter
is telling me.
PeriodLast quarter×
FocusSales and orders×
DataSample figures×
↗ Explain my figures
The brief
What was asked for, and the choices that shape it.
- RequestI run a homewares shop. Help me read what last quarter is telling me.
- PeriodLast quarter
- FocusSales and orders
- DataSample figures
The work
From the brief to something you can use.
- Reading the sample figures you supplied
- Comparing this period with the last
- Writing what changed, in plain English
Your business summary
Here is a plain-English summary of the sample figures, the trend inside them and what to look at next.
The shop
What sells
Caption
The floor, and what is actually moving off it.
#SampleData #IllustrativeExample
Orders
What ships
Caption
Repeat orders, and how long each one takes to pack.
#Orders #RepeatCustomers
The review
Reading it back
Caption
Twenty minutes with the figures instead of an evening.
#PlainEnglish #YourCall
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The demo video is still to be filmed, so the player is inactive. The three chapters below change what the screen shows.
Choose who’s on screen — five demos
Social Media Manager
Three posts.One less job tonight.
See how a simple café brief becomes a
content plan with captions and image suggestions.
Meet the Social Media Manager ↗
- 1
The requestA week of café contentShare your goal, audience and any must-haves.
- 2
The workPost ideas, captions and visual directionWe turn your brief into ready-to-use content.
- 3
Your next stepReview and approve before publishingMake any tweaks, then get it live.
Paid Advertising Specialist
One advert.Ready for your yes.
See how a new-product brief becomes a campaign
outline, advert options and a creative direction.
Meet the Paid Advertising Specialist ↗
You approve the budget and the advert before anything runs. Ad spend is yours and stays under your control.
- 1
The requestA new shoe to launchTell us the product, the audience and the area you serve.
- 2
The workOutline, copy options and conceptsWe prepare the campaign and the adverts for you to compare.
- 3
Your next stepYou approve the budget and the advertNothing runs and nothing is spent until you say so.
- 1
The requestWhat the site has to doTell us your work and what a good enquiry looks like.
- 2
The workConcept, layouts and journeyWe draft the page and the route a visitor takes through it.
- 3
Your next stepReview before anything is builtApprove the concept, then the build starts.
Proposal Writer
Rough notes.A proposal you can send.
See how a page of notes becomes a proposal,
an itemised scope and a follow-up note.
Meet the Proposal Writer ↗
You check the pricing and the commitments before anything is sent. Prices come from the figures you supply; missing ones are flagged, never guessed.
- 1
The requestYour notes and your ratesShare the meeting notes and the prices you work to.
- 2
The workProposal, scope and follow-upWe write the proposal and itemise the scope from your numbers.
- 3
Your next stepYou check pricing and commitmentsRead it, change it, then send it yourself.
Business Analyst
Your figures.In plain English.
See how a quarter of figures becomes a summary
you can read, a trend and what to do next.
Meet the Business Analyst ↗
Every figure on this page is sample data for illustration. It is not a measured result and it is not financial advice.
- 1
The requestThe figures you already haveShare the numbers and what you want to understand.
- 2
The workSummary, trend and suggestionsWe read the figures and write what they say.
- 3
Your next stepDecide what to act onNothing changes in your business without you.
Take a closer look at the result.
Illustrative outputs
Your brief could be next.
Choose your specialist from £49 a month.